Following the incredible success of last year's inaugural Concept Xpo, we are excited to invite you to join us once again for Concept Xpo 2024. Mark your calendars for August 28th, as we gather to explore the cutting-edge trends and strategies shaping the future of digital media. Please note, this event will be conducted in Danish, catering specifically to our local audience.

Time: 9:30 – 17:00 - followed up by Pizzas and Beers

Location: Better Collective, Sankt Annæ Pl. 28, 1250 København

Theme: “Digital mediers fremtid – tredjepartscookien er død, hvor kommer de fremtidige revenue streams fra?” (The Future of Digital Media – The Third-Party Cookie is Dead, Where Will Future Revenue Streams Come From?)

Insightful Sessions: Gain valuable knowledge from industry experts about the latest innovations and strategies in digital advertising.

Networking Opportunities: Connect with fellow publishers and industry leaders to exchange ideas and build valuable partnerships.

Engaging Discussions: Dive deep into the future of digital media and explore new revenue streams in a post-cookie world.


The day's program will kick off at 9:30 with coffee and croissants, followed by an engaging schedule of sessions starting at 10:00. We will wrap up the day with a social gathering at our own offices, enjoying pizza and drinks - a perfect opportunity to network in a relaxed setting. A detailed agenda will be shared in the coming weeks.

While the event is invite-only, we still have a few spots available and would love for you to join us. If you haven't already, please contact your Concept X representative to secure your place at Concept Xpo 2024.


Don't miss out on this opportunity to be part of an event that promises to be both informative and inspiring. To register or for more information, reach out to your Concept X contact today.


Keep an eye out for our detailed agenda, which will be sent out soon. We look forward to welcoming you to Concept Xpo 2024 and exploring the future of digital media together.

Join Us for Concept Xpo 2024: The Future of Digital Media

As the digital advertising world braces for the impact of third-party cookie deprecation, Concept X emerges as a beacon of innovation and resilience. Our suite of solutions, tailored to thrive in a post-cookie landscape, leverages the power of strong media verticals, advanced technology, and creative excellence. Here’s how Concept X is redefining advertising success in the new digital era:

1. Strong Media Verticals and Contxt: A Dynamic Duo

In the face of cookie deprecation, our strong media verticals offer targeted environments where advertisers can reach their desired audiences through contextually relevant content. Combined with Contxt, our cutting-edge platform, we enable advertisers to harness the power of context and content alignment, ensuring that every ad reaches its intended audience with precision and relevance. Contxt stands out by offering deep insights and analytics, empowering advertisers to make informed decisions and craft campaigns that resonate on a deeper level.

2. High Impact Solutions Powered by Adnami Technology

Concept X partners with Adnami to bring advertisers high-impact, attention-grabbing ad formats that captivate audiences across digital platforms. These solutions are designed to stand out in a cluttered online world, ensuring that your message not only reaches but also engages your audience effectively. With Adnami's technology, we offer unparalleled scale and reach, making it possible for brands to deliver memorable experiences that drive engagement and conversion.

3. Hello Creative: Unleashing Creative Brilliance

Hello Creative, Concept X's in-house creative agency, is at the forefront of advertising innovation. We specialize in transforming creative ideas into digital masterpieces that break through the noise. In a world without cookies, creativity becomes the cornerstone of effective advertising. Hello Creative excels in crafting bespoke campaigns that leverage emotional and psychological insights to engage consumers on a more personal and impactful level.

4. Storybook: Mastering the Art of Narrative

Storybook, our narrative-driven content and campaign division, believes in the power of storytelling to forge deep connections with audiences. In the post-cookie era, authentic, compelling stories are more crucial than ever. Storybook’s expertise lies in creating content that aligns with your brand's values and resonates with your audience's desires and needs, turning every campaign into an engaging narrative that captivates and inspires.

Conclusion: A Future-Forward Approach to Digital Advertising

As we navigate the challenges and opportunities of the post-cookie landscape, Concept X remains committed to leading the charge. Our comprehensive suite of solutions—ranging from strong media verticals and Contxt to high-impact formats powered by Adnami, and the creative powerhouses of Hello Creative and Storybook—equips advertisers with everything they need to succeed in this new era.

In partnership with Concept X, advertisers can look forward to a future where digital campaigns are not just seen but felt, where engagement and authenticity lead the way, and where success is measured not by clicks but by the genuine connections forged with audiences. Join us as we embrace this new chapter in digital advertising with open arms and innovative solutions.

Navigating the Post-Cookie Era with Concept X

As the summer sun graces us with its warmth, it's not just a time for sunbathing and vacations but also a perfect opportunity for publishers to recharge and reflect. Summer offers a unique blend of relaxation and strategic contemplation, making it an ideal period to pause, plan, and prepare for the upcoming months. Here's a feel-good guide on what to consider during this vibrant season.


1. Embrace the Need for Rest and Rejuvenation

Summer is synonymous with relaxation. Taking time off to rest is not only beneficial for personal well-being but also for professional rejuvenation. A well-rested mind is more creative and efficient. Encourage your team to take breaks, enjoy the sunshine, and come back refreshed and ready to innovate.

Travel is more than just a break from routine; it’s a source of inspiration. Exploring new places can offer fresh perspectives and ideas that can be integrated into your publishing strategies. Whether it's a local getaway or an international adventure, travel can fuel creativity and provide a broader view of the world, which is invaluable for content creation.

Summer is a great time to look back on the first half of the year. Analyze what worked well and what didn’t. Reflecting on your achievements and challenges helps in understanding trends and reader preferences. Use insights from Concept X Adpay to gather data on your performance. This will provide a clear picture of audience engagement and help fine-tune your strategies.

With a clearer mind, use the summer to strategize for the second half of the year. Identify key goals and milestones. Consider market trends, emerging technologies, and reader demands. Crafting a well-thought-out plan now can set a strong foundation for success in the latter part of the year. Partnering with Concept X can offer you valuable insights and innovative tools to enhance your planning process.

5. Strengthen Relationships with Your Audience

Summer is also a good time to engage with your audience on a more personal level. Light-hearted, summer-themed content can resonate well with readers. Share behind-the-scenes glimpses of your team’s summer activities, offer engaging and fun content, and create interactive experiences that strengthen the bond with your audience.

While the usual rush is slowed down, experiment with new content formats. Podcasts, videos, and interactive articles can offer a fresh way to engage your audience. Summer gives you the breathing space to innovate without the pressure of immediate deadlines. Explore innovative formats and ideas from Concept X’s recent blog posts and LinkedIn activities for fresh inspiration.

Use the relaxed summer atmosphere to strengthen your team. Organize team-building activities, retreats, or casual gatherings. A strong, cohesive team is the backbone of a successful publishing strategy. Summer is perfect for fostering collaboration and unity within your team.

8. Reevaluate Your Tools and Technologies

Take this time to review the tools and technologies you use. Are there new platforms or software that can streamline your processes? Summer provides an opportunity to explore and implement new tools that can enhance productivity and efficiency in the latter part of the year. Maybe there is something in Concept X’s suite of tools, you haven't explored yet, that can help streamline your operations and improve performance.

Summer is more than just a season; it's a state of mind. Embrace the warmth and the break it offers to rest, travel, and reflect. Use this time wisely to plan, innovate, and strengthen your strategies for the upcoming months. By balancing relaxation with strategic planning, you can ensure sustained growth and success in your publishing endeavors.


So, take a deep breath, soak up the sun, and let this summer be a catalyst for rejuvenation and strategic brilliance. Remember, Concept X is here to support you every step of the way, providing inspiration, tools, and guidance to help you achieve your goals.

As the summer sun graces us with its warmth, it's not just a time for sunbathing and vacations but also a perfect opportunity for publishers to recharge and reflect. Summer offers a unique blend of relaxation and strategic contemplation, making it an ideal period to pause, plan, and prepare for the upcoming months. Here's a feel-good guide on what to consider during this vibrant season.

What to Consider During Summer: A Feel-Good Guide for Publishers

The new Concept X is a platform for growth, and our ambitions extend beyond just the commercial and technical aspects. It's also meant to be a platform where knowledge is shared, networks are built, and the future trends within the media industry are explored. Our goal is to bring together the best minds in the industry and create a dialogue that can shape the future of digital marketing and media innovation. Together, we aim to strengthen the local advertising industry. To support this, we have created Concept Xpo.

Concept Xpo is an event for our publishers, serving as an extension of this vision. It's not just an event; it's meant to be an experience. A day where we gather experts, enthusiasts, and curious minds to share knowledge, discuss trends, and look at what the future holds for us. With Xpo, we aim to create a platform where everyone can learn, grow, and be inspired.

The day featured inspiring presentations primarily from our internal team but also from external speakers. Since it was the first Concept Xpo, we felt it was okay to talk a bit about ourselves, but we also gave the stage to others with deep expertise and passion for their field. We intentionally planned a tight schedule, but the setting was intimate, and we were pleased that so many stayed for the subsequent mingling, where we also saw many contacts being made across our network. We look forward to seeing this unfold in the coming time.

The feedback has been overwhelmingly positive, and we are so grateful for the praise about our external speakers. From "He had his stuff together" to "Gitte's energy is magical", we were thrilled to hear that our speakers managed to engage and inspire you. We received some fantastic suggestions for improvements, which we will definitely take into account. We appreciate your feedback and will work hard to make the next Concept Xpo even better.

We've developed a taste for more, and we're already planning the next Concept Xpo, set to take place in the Spring of 2024. The stage will be bigger, the participant list longer, and the agenda will be deeper. Although the exact date is not yet set, we can already reveal that we're slowly building the content and have listened to your suggestions regarding the topics you find interesting. So, keep an eye out for updates!

We want to express our heartfelt thanks to everyone who participated in the event. Without you, the day wouldn't have been the same. We're thrilled with the positive feedback we've received and look forward to seeing all of you again at the next Concept Xpo.

For those who couldn't attend this time, we hope this summary gives you an insight into the thoughts behind the event - and that we'll see you next time! 

Until then, follow us on the blog and LinkedIn for more updates and insights into the media industry.

A day where we gather experts, enthusiasts, and curious minds to share knowledge, discuss trends, and look at what the future holds for us.

A Look Back at Concept Xpo: A Day Filled with Knowledge, Networking, and Visions of the Future

A look back at Concept Xpo

Imagine a world where innovation and collaboration intertwine, creating unparalleled pathways for growth. Welcome to Concept X, where every interaction is a milestone towards collective evolution, and every solution is a gateway to mutual success.

We're thrilled to announce that Concept X has once again been recognized as a Børsen Gazelle in 2023. This isn't our first time receiving this prestigious accolade, underscoring our position as a leading force in the Digital Ad Space. What makes this recognition even more extraordinary is that, after 11 years, Concept X remains among the fastest-growing companies in Denmark. This is a testament to our sustained commitment, innovation, and the trust our partners place in us.

"Receiving the Børsen Gazelle award once again is a reflection of the hard work, dedication, and innovative spirit of the entire Concept X team," says Jens Holm, CEO of Concept X. "It's an honour to lead such a dynamic team, and this recognition fuels our drive to shape the digital ad industry's future."

The Børsen Gazelle Award, presented to Denmark's fastest-growing companies, highlights our commitment to excellence and innovation. As Concept X matures, achieving such recognition becomes even more commendable.

Our journey began in 2012 at the intersection of innovation, collaboration, and progress within the Nordic digital ad space. Today, Concept X is more than a platform; it's a vibrant hub that nurtures partnerships and bridges the gap between publishers, advertisers, and forward-thinking entrepreneurs.

This award aligns perfectly with our brand's vision, mission, and values, showcasing our dedication to creating opportunities in the digital ad industry.

As we continue to evolve, we invite everyone shaping the digital ad landscape to collaborate with us. Whether you're an advertiser, media agency professional, publisher, marketer, or entrepreneur, get in touch, and let's accelerate your success together.


Contact information:
Name: Jens Holm
Title: CEO & Founder
E-mail: jens@conceptx.com
Telephone: +45 28 27 01 93

Imagine a world where innovation and collaboration intertwine, creating unparalleled pathways for growth.

Concept X: A Børsen Gazelle in 2023 and Beyond

In the realm of digital advertising, strategic partnerships are key to delivering quality and relevance. Concept X is pleased to announce that Filmtopp International, a respected name in film journalism, has joined our portfolio, enhancing our Entertainment Vertical in Sweden.

The inclusion of Filmtopp International into Concept X's suite of partners is a thoughtful step towards strengthening our presence in the Swedish market. This partnership aligns with our commitment to enhancing the advertising value chain within our specialized Entertainment Vertical.

Filmtopp's audience is a coveted demographic for advertisers: engaged, informed, and passionate about the entertainment industry. By integrating Filmtopp into our network, Concept X is poised to offer advertisers direct access to this attractive segment, which is highly sought after by global, Nordic, and Swedish brands alike.

The collaboration with Filmtopp International allows Concept X to offer advertising solutions that are contextually relevant. Advertisers can now place their ads within an environment that is inherently aligned with their target audience's interests, ensuring a higher engagement rate and a more meaningful impact.

This partnership is not just about expanding our portfolio; it's about creating a win-win situation. Advertisers get the benefit of a focused and relevant platform to showcase their products, while the audience enjoys ads that are more aligned with their interests and less intrusive.

The Practical Benefits of Our Collaboration

With Filmtopp International's expertise in the film sector, Concept X can now offer enhanced advertising solutions that are tailored to the unique dynamics of the entertainment industry. This means more sophisticated and nuanced ad campaigns that resonate with viewers.

At Concept X, we are committed to maintaining the integrity of the user experience while delivering ads that matter. Our partnership with Filmtopp is a reflection of this commitment, ensuring that the ads served are not only high in quality but also high in relevance.

The first initiative in this collaboration is a dedicated campaign for SkyShowtime, where Concept X is also responsible for the ad production through the team at Hello Creative.

"We at Concept X are truly looking forward to this collaboration. With Filmtopp.se, we have a very strong entertainment vertical to offer our customers," says Peter Grufman.

As we welcome Filmtopp International into our fold, we look forward to the opportunities this partnership will bring. We are excited about the potential to connect advertisers with a passionate audience, creating campaigns that are as entertaining as they are effective.

We invite advertisers who are looking to engage with a dedicated film-loving audience to explore the possibilities with Concept X and Filmtopp. Together, we can create advertising that's not just seen but also appreciated.

Furthermore, we extend a warm invitation to publishers who are interested in learning how Concept X can enhance their advertising potential. If you're a publisher looking to elevate your advertising strategy and collaborate with a team that values innovation and relevance, reach out to us. Let's discuss how we can work together to create a more impactful and engaging ad experience for your audience.

Filmtopp Joins Concept X's Entertainment Vertical in Sweden

In the dynamic realm of digital advertising, upholding brand authenticity is not just a necessity; it's a strategy for lasting engagement. As advertisers grapple with an ever-changing digital landscape, the challenge is to remain authentic to your brand's core values. This blog explores strategies to maintain this authenticity, with a special focus on leveraging Concept X's unique offerings like Hello Creative and Storybook.


Authenticity in branding is about more than just a consistent message; it’s about a genuine connection with your audience, reflecting your brand's true narrative. In the digital ad space, where impressions are fleeting, authenticity becomes your brand's signature, ensuring longevity and relatability.


Ad Clutter: Differentiating your brand amidst a sea of digital ads.


Rapid Platform Evolution: Keeping your brand voice authentic across evolving digital platforms.


Building Trust: Establishing and maintaining trust in an era marked by skepticism.


Strategizing for Authenticity with Concept X

Hello Creative’s Design Excellence: While the focus is on your message, Hello Creative ensures it's delivered in a visually coherent and engaging manner, subtly enhancing the authenticity of your brand.


Storybook’s Narrative Craft: In the background, Storybook's expertise in storytelling can enrich your brand’s message, ensuring it's not just heard but felt, creating a deeper connection with your audience.


Data-Driven Insights: Use Concept X's analytics and insights to understand audience preferences and tailor your messaging to mirror real interests and values.


Transparent Communication: Embrace transparency in your advertising campaigns, a key principle in building consumer trust and loyalty.


At Concept X, our suite of tools like Contxt and our divisions such as Hello Creative and Storybook are at the forefront of marrying creativity with technology. This synergy ensures that your brand's authenticity is not just preserved but is also amplified in the digital space.

Hello Creative: Crafting Your Brand's Digital Voice

Hello Creative specializes in transforming your brand ethos into compelling digital narratives. From visually stunning designs to engaging copy, our team ensures that every piece of content reflects your brand's authentic voice.

Storybook, our native content and campaign division, excels in creating content that aligns seamlessly with your brand's narrative, engaging the audience in a meaningful dialogue and fostering a genuine connection.

In the bustling digital advertising landscape, the authenticity of your brand is the beacon that guides your audience to you. By leveraging Concept X's innovative tools and expertise, you can navigate these waters while keeping your brand's integrity and authenticity at the forefront.


Are you ready to elevate your brand's authenticity in the digital ad space with innovative solutions? Reach out to Concept X today, and let's create advertising that's not just effective, but also resonates with your brand's true voice.

In the dynamic realm of digital advertising, upholding brand authenticity is not just a necessity; it's a strategy for lasting engagement. As advertisers grapple with an ever-changing digital landscape, the challenge is to remain authentic to your brand's core values. This blog explores strategies to maintain this authenticity, with a special focus on leveraging Concept X's unique offerings like Hello Creative and Storybook.

Is Your Brand Losing Its Authentic Voice in a cluttered ad space?

In the ever-evolving landscape of digital advertising, publishers are often faced with a crucial choice: selecting a platform that extends beyond mere programmatic offerings to truly enrich their ad delivery and revenue streams. Concept X stands out as that distinctive choice, a platform that transcends traditional boundaries to offer a comprehensive suite of solutions tailored to enhance your digital footprint and revenue potential.

While programmatic networks offer automation and efficiency, they often lack in areas where Concept X excels—strategic partnerships, tailored solutions, and a commitment to sustainability and growth for publishers. Our platform is not just a tool; it is a partner in the true sense, fostering relationships that go beyond transactional interactions.

Concept X is committed to building long-lasting relationships with publishers. We believe in creating a collaborative ecosystem where each publisher is more than just a number. Our approach involves understanding your unique needs and aligning them with advertisers who value your audience, ensuring that every ad displayed on your site is not only high in quality but also in relevance.

Each publisher's needs are unique, and a one-size-fits-all approach often falls short. At Concept X, we customize our services to fit your specific requirements. Whether it’s optimizing your ad layout, enhancing your fill rates, or providing analytics that make sense, our dedicated team ensures that our technology aligns with your goals.

At the heart of Concept X lies a relentless pursuit of innovation. We continually develop and adopt the latest ad technologies to keep our publishers ahead in a competitive market. More so, our commitment to sustainability is evident in our efforts to ensure that the ads served are not only effective but also ethically sourced and delivered.

The Concept X Advantage: Comprehensive, Not Complicated

Choosing Concept X means accessing a platform that offers more than just programmatic solutions. It means embracing a partnership that values your growth and adapts to the changing dynamics of the digital world.

Direct Partnerships with Agencies and Advertisers

At Concept X, we go beyond the open programmatic market through direct partnerships with leading agencies and advertisers. These relationships are built on a deep understanding of the digital ad landscape, which allows us to offer uniquely positioned demand that is not just algorithm-driven but also sales-led. In fact, up to 80% of our demand is sourced through active sales activities, ensuring that our publishers receive premium, high-quality ads that are perfectly matched to their audience.

Streamlined Operations with Maximum Impact

Forget the complexities typically associated with digital advertising. Our streamlined processes ensure that your operations run smoothly, your revenues increase, and your workload decreases. With Concept X, you gain the efficiency of programmatic technology backed by the human touch of our expert team.

Join the Future of Digital Advertising with Concept X

Jump into a world where your growth is our priority. Join Concept X and experience a partnership that offers more than just programmatic demand. It's time to elevate your digital advertising strategy with a platform that supports, innovates, and grows with you.

Ready to transform your advertising strategy? Contact Concept X today and discover how we can help you achieve unparalleled success in the digital ad space.

Why Concept X is Your Premier Choice Beyond "Just" Programmatic

In the world of digital advertising, 3rd party cookies have long been a cornerstone. However, with growing privacy concerns and legislative changes, this era is coming to an end. What does this mean for publishers, especially in the Nordic countries?

To understand the significance of this change, it's essential first to define what 3rd party cookies are. They are small text files placed on a user's computer by a domain other than the one they are visiting. These cookies have been crucial for tracking user behavior across different websites, allowing advertisers to deliver more targeted ads.

Privacy concerns have led to a rise in data protection legislation globally. In the Nordic countries, known for their strict data protection standards, this has been a particularly hot topic. With tech giants like Apple and Google removing support for 3rd party cookies, it's evident that the industry needs to adapt.

For publishers, this change might seem daunting. Without 3rd party cookies, delivering targeted ads could become more challenging, potentially affecting revenues. But it's not all bad news. This could also be an opportunity for publishers to reconsider their advertising strategies and focus more on contextual advertising and first-party data.

Contextual advertising focuses on the content of a page to determine which type of ad should be displayed. For instance, on a page about sustainable fashion, an ad for organic clothing might be relevant. This allows publishers to deliver more pertinent ads without relying on user data.

First-Party Data: A Goldmine for Publishers

Publishers have a unique opportunity to collect first-party data - information directly from their audience. This can be details like email addresses, preferences, or purchase history. By leveraging this data, publishers can build deeper relationships with their audience and deliver more personalized ads.

While the disappearance of 3rd party cookies represents a significant shift in the digital advertising world, it's not necessarily a bad thing. For publishers in the Nordic countries, where data protection has always been at the forefront, this could be an opportunity to lead the way in a new era of digital advertising.


Want to delve deeper into this change and its impact on your media? At Concept X, we have specialists dedicated to helping publishers navigate the complex world of digital advertising, especially in light of recent changes in cookie policies. 

Contact us today to discuss how we can support your media during this transitional period and ensure you continue to stay ahead with industry best practices.

What does this mean for publishers, especially in the Nordic countries?

Disappearance of 3rd Party Cookies: What It Means for Publishers.
An in-depth analysis of how changes in cookie policies affect publishers.

Disappearance of 3rd Party Cookies: What It Means for Publishers

Disappearance of cookies and what it means for publishers

The digital advertising landscape is in a constant state of evolution. From the early days of banner ads to the sophisticated programmatic buying we see today, technology has always been at the forefront of this transformation. Now, as we stand on the cusp of a new era, Artificial Intelligence (AI) is set to redefine the way publishers approach digital advertising.

AI, at its core, is about machines learning from data. In the context of digital advertising, this means analyzing vast amounts of user data to predict behaviors, preferences, and trends. For publishers, this presents a golden opportunity to understand their audience on a deeper level, tailor content more effectively, and offer unparalleled value to advertisers.

AI can analyze user behaviour to determine what type of content resonates most with individual users. This allows publishers to serve personalized content, increasing engagement and time spent on their platforms. 

With AI, ad targeting is no longer a game of guesswork. By analyzing user data, AI can predict which ads a user will most likely engage with, ensuring higher click-through rates and better ROI for advertisers. 

AI can forecast trends based on current user behaviour. This means publishers can anticipate what their audience wants before they even know it, staying one step ahead of the competition.

At Concept X, we recognize the transformative power of AI. Our AI-powered tool, Contxt, classifies content based on its context down to the article level. This precision not only enhances the user experience but also boosts advertiser interest in your content. By leveraging AI, we aim to make the local ad industry stronger, ensuring that publishers, big or small, can thrive in this competitive landscape.

The integration of AI in digital advertising is just the beginning. As technology continues to advance, we can expect even more innovative solutions that will further bridge the gap between publishers and their audience. It's an exciting time to be in the digital space, and publishers who embrace AI will undoubtedly be at the forefront of this new era.

Don't navigate the AI-driven digital landscape alone. Partner with Concept X and leverage the power of Contxt to secure your place in the evolving digital world. Contact us today to accelerate your success in the digital ad space.

An in-depth analysis of how AI is transforming digital advertising and creating new opportunities for publishers.

AI and Publishers: A new era for digital advertising

As the digital landscape evolves and the reliance on third-party cookies diminishes, publishers face a pivotal shift towards leveraging first-party data. This transition is not merely a reaction to regulatory changes but a strategic move to harness the direct relationship between publishers and their audience. In this context, gated content and login walls emerge as not just alternatives but as cornerstone strategies for engaging users and securing data that drives hyper-targeted advertising.

The impending "cookie apocalypse" underscores the urgency for publishers to pivot towards mechanisms that foster consent-based user engagement. Gated content, characterized by the exchange of value between the publisher and the audience, offers a pathway to collect first-party data. This data, obtained directly from users in exchange for access to premium content, holds the key to generating higher CPMs and session RPMs through more precise ad targeting.

Beyond Cookies: The Login Wall as a Consent Alternative

For users who prefer not to consent to cookies or tracking, providing an alternative means of accessing content is essential. Login walls serve as a viable alternative, offering users the option to buy access to the site. This approach not only respects user privacy preferences but also aligns with the growing demand for transparency and control over personal data.


Leveraging Gated Content for First-Party Data Activation: 


Value-Packed Content: The foundation of a successful gated content strategy lies in the value it delivers. By offering in-depth articles, exclusive insights, or unique experiences behind a login wall, publishers can incentivize users to share their information willingly.

Personalized Newsletters and Forums: Personalization is key to engaging today's digital audience. Through newsletters and interactive forums, publishers can cultivate a community of engaged users, encouraging recurring visits and deeper engagement.

Innovative Subscription Models: The transition towards a subscription-based model, supported by first-party data, allows publishers to tailor their offerings to meet the specific interests and preferences of their audience, enhancing the value proposition and fostering loyalty.

Interactive and Gated Experiences: By creating interactive content that requires login access, publishers can enhance user engagement while collecting valuable data. Quizzes, polls, and gated videos are effective tools for this purpose.

The shift towards first-party data and the strategic use of gated content and login walls represent a future-proof strategy for publishers. In an advertising world where relevance, privacy, and user consent are paramount, these approaches offer a sustainable path forward. By building direct relationships with their audience, publishers not only navigate the challenges of a cookieless future but also unlock new opportunities for growth and monetization.

The journey towards activating first-party data is both a challenge and an opportunity. Publishers equipped with the right strategies, like those offered by Concept X, can turn this transition into a competitive advantage, ensuring their success in the evolving digital advertising ecosystem.

Do you have a “Gated Content Strategy”?

The phasing out of third-party cookies is primarily driven by growing concerns about privacy and data protection. For publishers, this means a significant shift in how user data is collected and used for ad targeting. 

Now is the time to invest in collecting and managing first-party data. Encourage users to sign up for newsletters, create accounts, or engage in other ways that allow you to gather direct data. This data is more valuable because it's consensual and specific to your audience. 

In the absence of user-specific data, the context in which an ad is placed becomes crucial. This is where Storybook, a division of Concept X, shines. Specializing in developing native content and campaigns, Storybook ensures that your content is not only engaging but also contextually relevant, making it more appealing to advertisers. 

Don't rely solely on cookie-dependent ad revenues. Explore other monetization methods like affiliate marketing, sponsored content, or subscription models. 

As the digital landscape evolves, so should your tools. Concept X offers Contxt, an AI-powered tool that classifies content based on its context, right down to the article level. This precision enhances advertiser interest in your content, ensuring you remain a valuable partner in the advertising ecosystem. 

Ready to Navigate the Cookieless Future? 

Navigating the digital landscape without third-party cookies can be challenging, but with the right tools and strategies, publishers can thrive.

 At Concept X, we're at the forefront of this change. Our AI-powered tool, Contxt, classifies content based on its context down to the article level, enhancing advertiser interest in your content. Furthermore, our specialized division, Storybook, is dedicated to crafting native content and campaigns that resonate with your audience. Don't navigate this journey alone.

Partner with Concept X and leverage the power of Contxt and Storybook to secure your place in the evolving digital world. Reach out to us today!

Navigating the digital landscape without third-party cookies can be challenging, but publishers can thrive with the right tools and strategies.

Adapting to a world without third-party cookies

In the ever-evolving landscape of digital advertising, staying informed and adaptive is key. Google's recent update to its ad consent policies represents a significant shift, particularly for publishers operating within the scope of GDPR and the UK Data Protection Act. As the deadline looms, Concept X is committed to ensuring you are not only aware but also fully prepared to embrace these changes with ease and confidence.

Google has mandated that publishers must use a Google-certified Consent Management Platform (CMP) for collecting user consent, specifically regarding ad delivery and measurement. This update, in alignment with GDPR and the UK's Data Protection Act, highlights Google's commitment to user privacy and data protection.

It's crucial to note that the deadline for complying with these new requirements is January 16th, 2024. This timeline emphasizes the urgency and importance of updating your consent management practices.

At Concept X, we understand that adapting to new regulations can be challenging. Therefore, we are here to provide comprehensive support to our publishers, ensuring a smooth transition ahead of the upcoming deadline.


The Significance of Vendor Selection in CMPs

While a lengthy list of vendors in your CMP might seem overwhelming, the focus should be on the relevance and compliance of these vendors, rather than their number. A well-curated list ensures that you're working with the right partners, fulfilling legal requirements without compromising the effectiveness of your advertisements.

Guidance on CMP Implementation: We offer expert advice on selecting and implementing a Google-certified CMP that aligns with your operational needs.


Optimizing Vendor Lists: Our team will assist you in reviewing and optimizing your vendor list, focusing on quality and compliance, to ensure that you're working with the most suitable partners.


Staying Ahead of the Deadline: As the deadline approaches, we're committed to helping you meet these requirements on time, offering ongoing support and updates.


Meeting Google's ad consent policy deadline is a significant step towards more transparent and privacy-focused digital advertising. With Concept X by your side, this transition becomes an opportunity to strengthen trust with your audience and enhance your advertising strategies. Let's work together to ensure you're not only compliant but also positioned for greater success in the digital ad space.

If you have any questions or need assistance in meeting the new Google ad consent policy requirements, please contact us immediately. Our team at Concept X is here to ensure you navigate these changes effectively and meet the deadline with confidence.

Embracing Change with Confidence: Meeting Google's Ad Consent Policy Deadline

In today's digital advertising landscape, brand safety has emerged as a paramount concern for advertisers and media agencies alike. As online spaces continue to evolve, ensuring that advertisements appear in contexts that align with brand values and audience expectations is not just a preference—it's a necessity. Concept X is at the forefront of addressing these concerns, offering comprehensive strategies and tools designed to safeguard brand reputation in the digital realm.


Brand safety refers to the measures and strategies implemented to ensure that an advertisement does not appear alongside content that could be detrimental to the brand's image or offensive to its audience. The implications of neglecting brand safety are significant, ranging from damaged reputations to lost consumer trust and revenue. In response to these challenges, Concept X has developed an integrated approach to ensure ads are displayed in safe, relevant contexts, thereby aligning with brand values and enhancing audience engagement.


Concept X takes brand safety seriously, employing a multi-faceted approach to protect advertisers' interests:

Quality and Suitability Analysis: During the onboarding process, all media within our network undergo a thorough analysis in our ad server to assess the quality and suitability of websites for advertisements. This process, conducted in close collaboration with Google and utilized Supply Side Platforms (SSPs) such as Pubmatic, ensures that ads are displayed on appropriate websites, avoiding unsuitable or offensive content.

Continuous Scanning and Filtering: Our ad server continuously scans and filters both the content and ads across all media in our network. This ongoing vigilance aids in identifying and removing harmful or offensive content, ensuring that campaigns are delivered in a secure environment.

Adherence to Standards: The technical delivery of ads is always in compliance with current standards for ads.txt, sellers.json, and schain, reinforcing the transparency and integrity of our advertising processes.

Use of Blocklists: We employ blocklists to exclude unwanted content and categories, which are regularly updated across our network. Additionally, all media have the option to create their own individual blocklists, offering further customization and safety measures.


Contextual Advertising Demand: With the increasing restrictions on the use of cookie-based data, the demand for advertising in the right context has grown. Concept X has always excelled at ensuring contextually appropriate advertising. We have previously utilized external contextual tools to exclude content and articles related to specific keywords, such as during the Ukraine conflict. Responding to the rising demand, we have developed our proprietary contextual tool, Contxt. Contxt serves both brand safety and campaign targeting purposes, providing advertisers with optimal opportunities for safe and effective advertising.

In a digital advertising world where brand safety cannot be taken for granted, Concept X stands out by offering robust solutions that not only meet but exceed market demands for brand protection. Our innovative tools, such as Contxt, combined with our commitment to quality and safety, position us as a trusted partner for advertisers seeking to navigate the complexities of the digital landscape confidently.

By choosing Concept X, advertisers and media agencies gain access to a suite of advanced tools and a team dedicated to ensuring that every advertisement resonates with its intended audience in the safest possible context. Our approach goes beyond mere compliance; it's about empowering brands to thrive in a digital ecosystem where safety and relevance are key to unlocking unparalleled engagement and loyalty.

In a world where brand safety is integral to digital advertising success, Concept X is your ally. Let's work together to safeguard your brand's integrity and foster meaningful connections with your audience.

In today's digital advertising landscape, brand safety has emerged as a paramount concern for advertisers and media agencies alike. As online spaces continue to evolve, ensuring that advertisements appear in contexts that align with brand values and audience expectations is not just a preference—it's a necessity. Concept X is at the forefront of addressing these concerns, offering comprehensive strategies and tools designed to safeguard brand reputation in the digital realm.

Is Your Brand Safe in Display Advertising? - A Concept X Perspective

In a recent chronicle by Morten Bødskov, Denmark's Minister of Business and Trade, a critical eye is cast on the outsized influence of tech giants and the opaque nature of their algorithms. As digital spaces become increasingly integral to our daily lives, there lies a pivotal role for advertisers to ensure these realms are transparent, ethical, and conducive to democratic values.


Advertisers wield significant influence over the digital experience, with the power to shape perceptions and behaviors. Beyond driving conversions, there is a profound responsibility to uphold ethical standards that protect consumer interests and foster trust. Ethical advertising transcends the avoidance of misleading claims—it involves actively enhancing the informational quality and safety of the digital environment.

Concept X empowers advertisers with tools designed not just for efficiency and reach but for safeguarding the digital landscape:

Contextual Advertising Solutions: Ensuring ads appear in appropriate and safe environments, enhancing both brand safety and consumer trust.


Advanced Content Filtering: Utilizing AI to scan and filter out placements on or near harmful or misleading content, protecting brand reputation and aligning with consumer values.


Transparency Tools: Providing clear insights into where ads are placed and how they are performing, helping advertisers maintain control over their campaigns and ensure compliance with ethical standards.


Collaborative Efforts for a Safer Digital Space

The quest for a safer digital advertising space is not a solo journey. It requires the concerted efforts of all stakeholders—advertisers, tech platforms, regulators, and consumers:

Industry Standards and Best Practices: We advocate for the development and adherence to industry-wide standards that promote transparency and protect user data.


Partnerships for Enhanced Regulation: Collaborating with regulatory bodies and organizations to support and implement policies that foster a safer digital advertising ecosystem.


Educational Initiatives: Offering workshops and training sessions for advertisers on the importance of ethical advertising and how to implement these practices effectively.


Reflecting on the insights shared by Minister of Business and Trade Morten Bødskov, it’s evident that the role of advertisers in this digital age is not just about influence but stewardship. By choosing to engage in ethical advertising practices, we can significantly impact the digital landscape positively. Concept X is committed to leading this charge, offering tools and strategies that ensure our clients’ advertising efforts are both impactful and upright.

Join Concept X in reshaping the future of digital advertising. Reach out to us today to explore how our ethical advertising solutions can enhance your campaigns, aligning your business goals with the broader imperative for a transparent, safe, and democratic digital world.

In a recent chronicle by Morten Bødskov, Denmark's Minister of Business and Trade, a critical eye is cast on the outsized influence of tech giants and the opaque nature of their algorithms. As digital spaces become increasingly integral to our daily lives, there lies a pivotal role for advertisers to ensure these realms are transparent, ethical, and conducive to democratic values.

Advertisers' Role in Shaping a Transparent Digital Future

In today’s digital age, video content has become a cornerstone of user engagement. As a publisher new to video, navigating the creation and integration of video content into your strategy might seem daunting. However, with a structured approach, you can effectively leverage video to enhance engagement, drive traffic, and increase brand awareness. Here’s how:

Before embarking on your video journey, pinpoint what you aim to achieve. Whether it’s boosting engagement, increasing website traffic, or enhancing brand recognition, clear objectives will guide your content strategy and help measure success.


Knowing your audience is crucial. Delve into their preferences—what types of video content do they engage with, and on which platforms? Understanding these aspects will ensure your video content resonates and reaches your audience effectively.

Create a content calendar that mirrors your audience's interests and aligns with your goals. Incorporate a variety of content types, such as:

Diversity in content keeps your audience engaged and coming back for more.

Quality cannot be compromised. Even with limited resources, focus on producing videos with clear audio, steady footage, and good lighting. High-quality videos reflect your brand’s values and message, fostering trust and credibility.

Optimized Distribution Strategy with Concept X

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