What a night! At this year’s Clever Content Awards, we celebrated a clean sweep, winning in all three categories we were nominated for:
🏆 Gold for Best Content Strategy (Stimorol)
🏆 Gold for Best Publication (Schulstad)
🥈 Silver for Best Podcast (Stimorol)
Winning in all categories is a fantastic recognition of the work we poured into these projects throughout 2024.
What Are the Clever Content Awards?
The Clever Content Awards celebrate excellence in content marketing, shining a light on bold ideas, innovative strategies, and powerful storytelling. It’s a benchmark event in the industry, recognizing those pushing the boundaries of what’s possible in creative marketing.
The Stimorol Case
Stimorol wanted to reinvigorate its brand among Generation Z, a group known for chewing gum less frequently. They knew Stimorol’s DNA—centered on bravery and authenticity—resonated with their audience but needed a platform to celebrate individuality and create a space for positive recognition.
We crafted a content strategy centered on a podcast, amplifying its reach with activations that drove awareness and engagement. The result? A campaign that positioned Stimorol as a bold, innovative brand while authentically connecting with Gen Z values. Special thanks to Dentsu X and Podads for their collaboration on this impactful work.
The Schulstad Case
Schulstad sought to position its Signaturbrød as a premium choice for special occasions, particularly Danish Christmas lunches, where tradition reigns supreme. The challenge was to shift perceptions and showcase Signaturbrød as a convenient, high-quality alternative to homemade or bakery bread.
Using native advertising, we placed Schulstad Signaturbrød at the heart of an emerging trend: styling festive tables and traditional dishes. Through high-quality visuals, recipes, and storytelling, we didn’t just present the bread; we positioned it as an integral part of premium, modern Christmas celebrations. Big thanks to Publicis for their collaboration in bringing this vision to life.
A Heartfelt Thanks
These awards are a testament to the power of collaboration. A huge thank you to the Clever Content Awards team for organizing this incredible event and recognizing our work. To our amazing partners at Stimorol and Dentsu X and Schulstad and Publicis, your trust and vision made these campaigns possible.
A special shoutout to Podads, whose expertise contributed to the success of the Stimorol Podcast.
And finally, to the unstoppable Concept X team – these wins are yours. Your passion, innovation, and dedication continue to set the standard for excellence. 🚀
Looking Ahead to 2025
As we celebrate these achievements, we’re already looking toward the challenges and opportunities of 2025. We’re committed to pushing boundaries, refining our craft, and delivering content that resonates, captivates, and drives results. Because that’s what we’re all about.
If you’re sitting on the potential of a great idea and need a partner to bring it to life, we’d love to hear from you. Whether it’s a bold strategy, a standout publication, or storytelling that truly connects, Concept X is here to make it happen.
Let’s turn your vision into award-winning work. Reach out today - together, we’ll make 2025 unforgettable. 🚀
