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NEWS 28 SEP 2023 5 MIN READ

Concept X promotes three senior profiles to the management team to further boost the strong growth trajectory.

Amidst the spirit of transformation and the recently announced rebranding, Concept X is thrilled to unveil its fortified management team, showcasing a testament to dedication, leadership, and relentless pursuit of excellence. This dynamic shift marks another exciting chapter in Concept X’s journey towards a synergistic and transformative future in the local digital ad space.

Copenhagen, September 29th, 2023

Concept X is excited to announce the elevation of Kasper Dalby and Christian Ortwed to Partners, with prominent roles as Chief Supply Officer and Chief Revenue Officer, respectively. Additionally, a warm welcome is extended to Frederik Knudsen, who joined the business as Chief Financial Officer earlier this year. Frederik will play a key role in driving the vision for sustained growth and future acquisitions.

These endeavours are strategically designed to fortify our interconnected value chain, marking the next phase of an ambitious growth journey towards expansion and prosperity.

The two new partners:

Kasper Dalby

Kasper Dalby is a transformative leader with over two decades in digital advertising, specialising in operational excellence and efficient team dynamics. His leadership has driven teams to unparalleled efficiency and has elevated Concept X's presence in the digital ad space. 

Kasper's exceptional understanding and commitment to our publisher partners ensure they are continuously supported and valued, maintaining Concept X as a constant innovator and supporter in the ever-evolving ad landscape.

Kasper reflects, 'I am profoundly honoured to step into the role of Chief Supply Officer and to join the ranks as a partner in Concept X. After nearly a decade of contributing to the continuous evolution and success of this incredible company, I am eager to lead our devoted teams to break new grounds and solidify Concept X’s position as a front-runner in the industry'

Christian Ortwed

Christian Ortwed is a mastermind in sales and advertising, exemplifying how to transform advertisers' objectives into ROI-driven campaigns with seamless orchestration in planning, booking, and execution. His ability to connect the dots ensures a streamlined process for everyone involved, establishing him as a pivotal figure in delivering operational excellence and client satisfaction at Concept X.

Christian's people-centric approach and in-depth understanding of client's needs have been instrumental in fostering strong, enduring relationships and achieving substantial revenue growth. His forthcoming initiatives to expand our sales teams are poised to solidify Concept X’s leading position in the industry.

Christian shares, 'I am incredibly excited to undertake the role of Chief Revenue Officer at Concept X. Having contributed significantly to the company's outperformance in the market for the past four years, I look forward to elevating our clients' success and leading Concept X on our ambitious journey ahead'

A message from the CEO

Jens Holm, CEO and founding partner of Concept X, expressed his enthusiasm, “We’re delighted to promote Kasper and Christian and welcome them into the management and partner team. Kasper and Christian have shown an incredible amount of hard work and dedication -  and they both have had a considerable impact on the growth and success of Concept X over the years. 

Kasper has been with us almost since the beginning and has shown a true entrepreneurial spirit in navigating a variety of roles and challenges as well as taking on leadership responsibility. Christian has had an indispensable impact on growing existing customer relationships while building new ones. 

We strive to foster an environment where dedication and innovation are rewarded. Hence, this promotion is also a testament to the personal growth journey and the loyalty to the business.

We’re equally excited to welcome Frederik Knudsen into the team as Chief Financial Officer. Frederik has a wealth of experience as a seasoned CFO and has already proven to be a very strong asset to the business. 

We’re excited to embark on this next journey of Concept X with a strong and capable management team, which will also free up time in the founder team to focus on new strategic growth initiatives and acquisitions”.

Join the celebration

We are ecstatic to share this milestone as we host hundreds of people from the industry at our Rebranding Launch Party in Copenhagen this Friday and in Aarhus next Friday. Experience the synergy of innovation and collaboration, and be part of the collective endeavour to foster transformation in the digital ad space.

For further information, please contact

Concept X ApS
Jens Holm
CEO & Founding Partner
Mobile: +45 2827 0193
Email: jens@conceptx.com
Web: www.conceptx.com

About Concept

Established in 2012, Concept X is the catalyst for growth in the digital ad space, bridging the local ad industry in the Nordic region to unlock synergistic opportunities. We are a harmonious network connecting diverse talents, fostering innovation and collaboration to co-create value and mutual growth for all parties involved. Join us today, and let us make the local space stronger together.

Jens Holm

CEO & Founder